NEW DELHI: In an effort to boost female fitness, Fitbit Fitness India today launched its first fitness app, with an early beta program in India.
In the coming weeks, FitBit Fitness India is planning to offer the app to more than 500,000 customers in the country.
The app will offer daily activity data, such as the calories burned, the steps taken and other stats, including heart rate, speed and oxygen consumption.
“With Fitbit India, we want to offer women empowerment, empower women, and empower women’s lives,” Fitbit CEO and co-founder Yancey Louf said in a statement.
While the app is in its early stages, Fitbits is already planning to expand to other markets as well.
In April, the fitness app company launched its online fitness service in India, where it will also offer free training to women from June.
Fitbit has already partnered with companies including Jawbone, FitLab and Fitstar to offer fitness data.
Currently, women make up more than 80% of the global fitness market, according to the United Nations, but in India the number of women participating in fitness programs is just 2.5% of all female population.
More than 50 million women in India are already active and participating in physical activities.
According to the U.N. World Health Organization, physical activity is one of the main reasons women delay having children.